call for captions
Google 2023
D&AD New Blood
Graphite Pencil Winner
using typography to encourage impactful social change
call for captions is a campaign i created which aims to raise awareness of the lack of closed captioning in entertainment and media.
making the message heard
the campaign demanded attention through strong colours and type. the square brackets at the forefront of the identity are a key symbol used in captioning.
speaking to the public
the billboards played a pivotal role in the campaign. with clear messaging, they asked viewers to reconsider their perspective and urged them to take action.
“a brilliantly simple and yet impactful concept that scales and makes best use of its mediums. excellently realised, with a solid grasp of the issues it tackled.
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greg bunbury, graphic designer