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sloobie skiwear
finding a confident, clear voice designed to elevate skiwear
sloobie is a company that creates high-end base layers with built-in shapewear. being recently established, they were lacking visual consistency and clear voice.
speaking skiwear
through workshops, we established a set of guiding values and principles to create an identity around.
confidently comfortable
sloobie prides itself on high quality craftsmanship to create elegant, stylish skiwear.
therefore the identity had to convey this quiet, simple confidence. hence, for their branding, we combined the slopes with perfect curves.