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world match racing
taking a sailing tour to the next level across social media
the world match racing tour is the longest running professional sailing series since 2000. the tour wanted to elevate it’s current branding in order to be used on social media platforms.
all aboard
using existing brand assets as a starting point, i developed a refreshed visual language that felt familiar yet distinct. from there, i created a set of templates designed to keep up with the fast-paced output needed during sailing events.wind in the sails
the social suite helped the tour build consistency across print, digital, and in-person activations of the brand — keeping things current while staying true to its history.